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We are avid fishers here at Nihon Fishing with a particular passion for equipment produced for the Japanese Domestic Market. We started fishing when we were just 6yr olds and have since then fished all over the world with hundreds of different types of reels, rods, lures, baits & in a number of different seasons & climates. We found that more and more we were using purely Japanese imported tackle, like Shimano spinning reels and some of the bass lures.

JDM Reels, Rods and lures are well known to be of some of the highest quality out there demonstrating superior craftsmanship with ultimately better durability.

We source products from trusted suppliers across Japan and deliver products to customers worldwide. We also share fishing tips and interesting reviews of some of the products which can help you make a decision before you buy.

You can contact our support dept via email at or sometimes via live chat! 

Please get in touch with us if you'd like to know more about our products or business.